About — GWBB · Girls Will Be Boys

Built for
Women.

GWBB is a women’s empowerment media company on a mission to amplify voices, share honest stories, and equip every woman with the tools and permission she needs to lead — in her career, her community, and her life.


We tell the stories
the world needs to hear.

GWBB was founded on a single belief: that the most powerful thing you can give a woman is a community that reflects her reality back to her, without softening the edges or tidying up the mess.

We are not a lifestyle blog. We are not a highlights reel. We are a platform for real women writing about the real work of building careers, navigating systems that weren’t designed for them, protecting their wellbeing, and choosing — every day — to keep going anyway.

Every story we publish is chosen because it tells the truth. Every voice we platform is chosen because it has something the world hasn’t heard enough of yet.


Our Values

01
Radical Honesty

We don’t publish feel-good content that papers over hard realities. Our writers tell the truth about what it takes — the failures, the costs, the compromises, and the wins that don’t always look the way you expected.

02
Inclusive Ambition

Ambition looks different for every woman. We celebrate the entrepreneur and the caregiver, the executive and the artist, the woman building an empire and the one simply trying to build a life she chose. All of it is worthy.

03
Community First

GWBB has never been a single publication — it has always been a community. Every reader is a potential contributor. Every comment is a conversation. We grow by lifting, not by gatekeeping.

04
Evidence Over Opinion

When we write about pay gaps, health disparities, systemic bias, or policy — we bring data. When we write about lived experience — we bring the person who lived it. We do not confuse the two, and we do not let one drown out the other.

05
Long-Term Thinking

We are not chasing clicks or trending topics. Every story we publish is one we’d be proud to stand behind five years from now. We build slowly, carefully, and with enormous respect for the time our readers give us.

06
Joy as Resistance

The world asks women to be serious about their struggles. We ask women to be serious about their joy too — because celebrating what women have built, survived, and created is its own form of resistance.


What We Write
About.

Leadership

Navigating power, building authority, and owning the rooms you walk into.

Wellness

Mental health, burnout, rest, and the radical act of caring for yourself first.

Finance

Investing, the pay gap, and building financial independence without jargon.

Sisterhood

Community, mentorship, competition, and learning to root for other women.

Career

Entrepreneurship, pivots, ambition, and building work that actually fits your life.

Advocacy

Policy, rights, and the systemic changes that make individual wins possible.

Culture

Art, media, identity, and the stories that shape how women see themselves.

Mental Health

Grief, burnout, therapy, and honest writing about the hard interior work of being human.

1K+

Women in our community, inspired through our content every week

92%

Readers who return for more — because the writing earns it

Est. 2020

Building slowly, carefully, and with respect for every reader’s time


“Every woman deserves a community that has her back.

GWBB is free to read, free to share, and built on the belief that access to honest, high-quality writing should not be a privilege. If our work has meant something to you, the best thing you can do is pass it on — and subscribe to make sure you never miss what comes next.